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Rapala has been a part of sport fishing for decades and is strongly associated with baits that actually do the job. It all started with a handmade wobbler, and since then the range has grown significantly. Today you will find everything from classic hard baits to jigs, knives and fishing accessories that are used in many different types of fishing. Whether it is pike, perch or sea fishing, there are gadgets that suit the way you fish.
What characterizes Rapala is the focus on movement patterns, balance and details that are noticeable in the water. The baits are developed to work in real situations, not just look good in the package. At the same time, the feeling is right in the hand, both when you are casting and trolling. That is why Rapala is often used when fishing requires control, pace and equipment that responds immediately.
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