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Guideline is a Norwegian fly fishing brand founded in 1993 with roots in Scandinavian fishing tradition. From the first fly rods to the groundbreaking Power Taper shooting lumps, the range has grown to cover everything a fly fisherman needs - with a focus on performance and sustainable materials. All equipment is designed in-house, by fishermen who know what actually works out on the water.
Whether it's a rod that can handle long casts on the river or a line that delivers in the cold, every Guideline product carries the philosophy of "Clean All the Way" - thoughtful equipment with environmentally friendly materials, good for the fishing and good for the water.